Brand Guidelines
Our brand is more than a logo or a color palette. It’s the personality of the Co-op. These guidelines help us keep that personality consistent: playful, bright, and community-minded, while still clean and professional.
Our Story
The Co-op started as a simple idea: neighbors coming together to make good food accessible to everyone. What began as a small, grassroots effort has grown into a thriving grocery store owned by more than 5,600 community members. At our core, we’re still about the same things: local farms, sustainable choices, and the belief that food can bring people together.
Logos
Use the Berkshire Food Co-op logo exactly as it is. It represents who we are and the community we serve.
Choose the color that provides the most amount of contrast.
Keep plenty of clear space around it so it can shine.
Don’t stretch it, color it, or add extra effects. Our logo is strongest when it’s simple.
Colors
Our colors are inspired by the Berkshires themselves: fun, welcoming, and full of life, but grounded in the natural world. They’re earthy and a little muted, and feel both vibrant and organic. Used together, they reflect who we are: colorful, approachable, and rooted in community.
Fonts
Our fonts are approachable and playful, but still easy to read. Use them consistently across all materials so our voice feels familiar wherever it’s seen.
Headlines
Body
Miscellaneous
Custom Doodles
One of our long-time staff members drew these little doodles that accompany our brand. They keep things friendly and exciting while offering a link back to the DIY attitude the Co-op’s had since the beginning. Hand-drawn touches and quirky details remind people that the Co-op is run by real humans
